Why is my Shopify abandoned cart email not producing sales?
Usually because almost nobody is eligible for it. Before rewriting the copy, count how many people actually abandon a cart each month. On one store with about 7,500 sessions the addressable pool was roughly eight people.
Do the arithmetic first
That account had 46 checkout starts and 35 completed orders in the window, about 80 percent completion. Eighty percent completion is good. It also means there is almost no cart abandonment left to recover.
Browse abandonment fails for a different reason
Browse abandonment is capped by how many visitors the platform can identify. On the same store that was about 0.8 percent of monthly visitors, so the flow was already reaching nearly everyone available to it. Zero orders off six clicks is statistically expected, not a broken flow.
Where the hour belongs
Raising checkout completion, and raising the identification rate so more traffic is reachable at all. Both feed every flow downstream.
Real numbers from a live Shopify client account. Every result page carries the before, the after, and what the figure does not prove.