Before, after, and what changed in between.
Real numbers from a live client account. Every result shows what it was, what it became, the work that moved it, and what the figure does not prove.
Email Revenue From $2,062 to $6,813
A 13 email sequence was reporting itself as live while sending almost nothing. After the fix, flow revenue went from $2,062 over six weeks to $6,813 over four.
Organic searchOrganic Revenue From $1,056 to $2,393 a Month
Organic search revenue more than doubled, and organic orders went from 4.6 a month to 9.8. Measured from order level records, not a third party traffic estimate.
Free listingsGoogle Free Listings From 2.0 to 5.8 Orders a Month
Orders from Google free product listings nearly tripled. The three highest value products in the catalog had never been submitted to the channel at all.
Channel truth60 Percent of the Traffic Produced Zero Revenue
A paid social channel delivered 3,935 sessions, 60 percent of all traffic, and zero attributed revenue. The owned channels produced 91 percent of revenue on a quarter of the traffic.
Every result page states five things.
1. Before
What the number was, on the same basis as the after figure.
2. After
What it became, over a stated window.
3. Work shipped
What actually changed in between.
4. Source
Which tool or record produced both numbers.
5. Caveat
What the figure does not prove, including the unflattering comparison window where one exists.
Want this kind of before and after on your own store?
Thirty minutes, no pitch. I will tell you what can be measured today and what cannot be measured until the tracking is fixed.
Book a call with Herbert