Ecommerce email that sends, and that you can verify sent

Verify, do not trust the status

A 13 email sequence on one client account had sent 7 emails in 90 days against a 488 person list. Klaviyo showed the flow as live for three weeks. The check that found it was sends against list size, which takes about a minute and almost nobody runs.

The numbers on your dashboard may not be real

That same account showed a 92 percent open rate on one screen. It was 238 opens on 263 sends, inflated by Apple Mail Privacy Protection auto opens on a tiny base. Anything above roughly 50 percent is machines. The click rate and the average order value on that screen were the figures worth quoting.

Capture is upstream of everything

Browse abandonment on that store looked broken at zero orders. It was starved: the store could identify about 0.8 percent of its monthly visitors, so the flow was already reaching nearly everyone it could. The lever was capture, not the flow.